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Email marketing is a great vehicle for addressing consumers. It works best when the database and tool for email campaigns are not the end, but only the beginning of the project.
Barriers to field force management optimization are strong. Besides the common resistance to a change of staff, there may be limited budget, resistance from the IT department and the complexity of an integration with legacy systems. Here are five more situations that can go wrong.
Cloud and cloud security are buzzwords that probably have had the longest lifespan ever. Lots of companies are talking about it, thinking of going for it and wondering about its data security. Still, not that many companies have actually taken the step of adopting it.
Big data will impact all businesses and the way they use IT. At least, that is what the believers are shouting in our ears. They are right, but only partly. It requires the right use case to increase competitiveness of a business or even to create completely new business models to some industries.
Old school BI tries to find patterns in what happened. Users have access to smart reports that give them insights to make better decisions. A new specialization within information technology has emerged: data science. The data scientist takes BI to the next level.
All sorts of different companies are now considering mobile applications, or apps – a mobile extension of their ERP system on a tablet. And they work! But are they really designed for a mobile worker’s needs? There’s often a lack of workflow support, and no integration with the organisation’s other systems, which mobile workers need.
Market changes and new possibilities such as flexible working require companies to be able to re-evaluate decisions and implement new ideas quickly, including for IT. So clearly there needs to be a close partnership between business and IT on a continuous basis. A one-shot exercise to define an IT strategy is simply not enough.
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