NRB in the press
Laurence Mathieu, CEO de NRB – "Strategically, it is essential to ask why we need AI."
AI is no longer a promise, it is a reality that is already revolutionising the way we manage, make decisions and create value. What becomes of the role of the executive or manager when algorithms take over analysis, writing and strategy? How can we remain useful, credible and competitive in a world where machines perform faster and sometimes better than we do?
‘The starting question is always “why?”. What is the client's strategy and what do we want to solve? That's the starting point for any AI project. Next, we need to ensure that teams are trained and support change management.’
“The urgent question today is really to establish a training framework, both in private life and in professional life. By understanding how to use it, AI will ultimately become what we make of it. AI will be a mirror of society and its ability to use it intelligently, precisely in order to make progress.”
