NRB in the press
Laurence Mathieu was invited to appear on a special edition of Le Brief, L'Echo's podcast, dedicated to the exploitation of our data by mobile applications. She shared her expertise with Guillaume Cordeaux as part of an extensive investigation conducted by Nicolas Baudoux and Benjamin Verboogen.
Many companies feel caught off guard. Translating regulations into concrete measures takes time. It is therefore reasonable to allow sufficient time for adaptation, without delaying the process indefinitely. The important thing is to start now. The key word is flexibility: regulations will evolve, just like AI itself. We will therefore need to establish robust governance around data management and monitoring technological developments." - Laurence Mathieu
Laurence Mathieu, CEO de NRB – "Strategically, it is essential to ask why we need AI."
AI is no longer a promise, it is a reality that is already revolutionising the way we manage, make decisions and create value. What becomes of the role of the executive or manager when algorithms take over analysis, writing and strategy? How can we remain useful, credible and competitive in a world where machines perform faster and sometimes better than we do?






